Why use a video as part of your training strategy? 

Effective training is part and parcel of growing any organisation. 

Of course, it provides employees with the skills and knowledge to do their job to the best of their ability.
This clearly optimises your customer experience and has a bunch of holistic benefits for your team. But there’s more.
Great training can actually improve employee engagement – which helps reduce staff turnover, boost productivity and even cut the number of sick days in your team. 

Employee disengagement is a larger problem than you might have realised. 

Dale Carnegie and MSW conducted a study, on over 1500 employees. The results were staggering. They found that 71% of all employees are not fully engaged, and that $11 billion is lost annually due to employee turnover. By offering your staff training opportunities you show them you’re invested in their professional development. This will increase loyalty and engagement within your company.

Yet, one-third of employees, in an InterCall survey, stated their company’s methods weren’t a productive use of time. Another third said they didn’t find training interesting or engaging. Training is supposed to be adding value to a business – but a significant number of workers think it’s a huge waste of time. So, how do you make training productive and engaging for your staff? 

There are many ways. But, increasingly, we’re seeing businesses incorporate video into their training processes. It’s an exciting trend. Videos are a versatile resource that can be used for many staff training purposes. 

You can either create them yourself, in-house but the key is to ensure you know what makes a good training video and how best to use them – maybe ask an expert like The Post Co. to do the heavy lifting on your behalf.

Video can communicate a compelling message to greater numbers of staff, customers and investors. It can also be monitored for viewing duration and viewer comprehension.

Compared to other traditional methods, staff training videos provide many benefits. 

Here are just a few:

• Work Productivity
• Availability & Accessibility
• Cost Effective
• Breakdown Complicated Information
• Help Retain Information