The Importance of Brand Storytelling 

With the rise of social media, brands must find new ways to cut through the noise and tell their story. 500 hours of video are uploaded to YouTube every minute worldwide (Tubefilter, 2019). That’s 30,000 hours of video uploaded every hour. And 720,000 hours of video are uploaded every day to YouTube. Wow. To put this into perspective, it would take you close to 82 years to watch the amount of videos uploaded to YouTube in only an hour. That’s a lifetime of watching YouTube videos. 

So how do you make your content stand out?

Brand storytelling is a great way for companies to differentiate themselves from their competition and build a loyal customer base. Brand storytelling is a technique that marketers use to create and tell a story about their brand – it’s about telling the authentic story of the brand in a way that resonates with the brand’s target audience.

This is not just about telling the story of the company, but rather about telling the story of people who are using your product or service. It’s about showing people how your product or service has changed their lives and made them better, happier, more fulfilled versions of themselves.

Brand storytelling can be used by any type of business, the story can be told through any medium like TV, print ads, social media posts, etc. No matter the medium the story should always be authentic and original and have always have a clear goal in mind.

When you start your brand story, you need to define what it is and what you want to achieve. This will help you with every decision that comes next.

Top tip: Try to keep it short and simple so that it can be easily understood by most of your audience. 

You should also know your target audience to create a suitable brand story for them and know where they will be watching it (for example: website, Youtube, social media, TV). This will help with the designing process and how you want the audience to feel when they see your product or service.

The story you tell should be authentic and true to your values. 

With over a decade of experience at the highest levels in the South African film, television and multimedia industry, The Post Co have the expertise to make your film stand out from the crowd.

We are passionate about the language of film and adapting it to tell your Brand’s story. We believe the attraction to stories is inherent in us all and that every brand has a story to tell. 

Give us a call to discuss how we can bring your brand’s story to life.