The impact of video in 2023
The impact of video on the online marketplace is undeniable. Video content has become an essential part of any successful digital marketing strategy, and 2023 is no exception. As we enter the new year, businesses should be prepared to leverage video content to reach their target audience in a more effective way.
Arecent article by Benchmarkone,”5 Video Marketing Trends for 2023 and How Small Businesses Can Use Them” highlighted specific trends marketers need to start incorporating into their marketing plan for 2023. One specific trend highlighted we found was quite interesting, was incorporating behind the scene (BTS) videos.
“Another video marketing trend for 2023 is behind-the-scenes (BTS) videos. These videos give audiences a sneak peek into how your brand operates”
We found this a great way for brands to show their culture and/or share the exciting things coming up before launching an official campaign – drip feeding information to your audience could help build excitement.
According to the article consumers thrive on authenticity and showing the audience the people behind the process could make the brand more approachable, friendly and appealing.
Another aspect The Postco feels it adds to the mix is, inclusivity.
Showing behind the scenes or interviews with employees often can make consumers feel like they are part of the inner circle of your brand. It’s also an ideal way to show them that more than just an inflexible brand.
Keeping in mind that BTS content should never seems staged or edited (too much), it’s important to ensure you capture everything on the day – almost as it happens.
For your next project, why not allow The PostCo. to include a BTS photographer for the day? Capturing all the little moments inbetween and making sure you get even more bang for your buck.Ensuring that one content campaign piece can be repurposed into multiple mini content pieces leading up to the official launch of a campaign?
Let us know if you think using BTS footage is great trend for 2023?