Why Word of Mouth/Client Reviews and
Talking Head Videos are What Clients Want to See
Why are reviews so critical? Does it help my business?
When you highlight customer experiences, it increases trust and credibility. It also showcases the value of your product or service in a way that makes it easy for customers to understand.
In addition to showing off your happy clients, talking head videos can be used as an effective tool for customer education–especially when paired with other types of content like blog posts or infographics. Consider using talking heads as part of your content mix to improve your marketing strategy!
How to Create Client Reviews and Talking Head Videos
The first step in creating client reviews and talking head videos is to plan the content. You can ask yourself the following questions:
- What do I want my viewers to learn about me?
- Who are my ideal clients, and what are their needs?
Once you’ve answered these questions, it’s time to choose the right platform for your video. Many different platforms are available depending on what kind of video you want to create and how much money you’re willing to spend on it (or not). For example, many free options such as YouTube or Vimeo allow users with basic web design skills access all sorts of templates from which they can customise their website designs without having any coding experience whatsoever; however, if someone wants something more customised than those options provide then they may need some assistance from someone who does have experience coding websites–which could either mean hiring an agency like ours here at The Post Co or learning how yourself!
The Benefits of Client Reviews and Talking Head Videos
- Establishes trust and credibility: A client review is a great way to develop your brand’s credibility. If you’re new in the industry, or if there are any negative reviews out there from previous clients, these can be used to show that you care about customer satisfaction.
- Helps customers make informed decisions: A client review allows customers to see what other people thought about working with you before deciding whether they want to hire you too! Potential customers must know what kind of experience others have had before making their own choice. Knowing the other experiences will allow them more freedom when deciding whether or not hiring someone like yourself would benefit both parties involved (i.e., company vs consumer).
- Increases brand visibility: Client reviews are also essential for an online presence where people can easily find information regarding businesses like yours. Google Search Engine Results Pages (SERPs) allow consumers to find companies based on keywords related to specific industries/services offered within those industries.
Want to know more? Contact our team at The Post Co.