How Videos Can Increase Your Conversion Rate
Could your high-quality video content help drive more sales on your website?
Content marketing and video marketing play a big role in most companies’ ongoing optimization strategies. Aside from uploading content to YouTube or a website, a solid video marketing strategy needs to be implemented.
Let’s look at some video conversion rate optimization strategies:
Optimize Video Placement
You need to select the best platform or channel for posting your video content. This can be your social media, YouTube, your company’s landing page, or your product page.
According to the Digital Agency Network, Subscription-based businesses can generate more conversions by placing videos on their landing page while eCommerce retailers can insert video content on their product pages. Assess where to place your videos and don’t rely solely on your social media platforms to drive sales.
Optimize Video Type with testing
For video conversion rate optimization, it is important to create the content that your audience wants. There are different kinds of videos you can upload – promotional videos, explainers, company culture videos, customer reviews, and product tutorials.
A/B testing can help in your video Conversion Rate Optimization (CRO) strategy. You can run your video content simultaneously across different platforms and channels, such as webinars, social media, and product pages, to gather data on viewer engagement. Assessing the data will help inform your strategy about where to keep posting and what type of content to post. For example: posting a promotional video on social media but repurposing the video on the actual product page as a How to video might higher conversion rates than using the same video on both platforms – but the only way to know is to test for it.
Make it interactive
Another video CRO technique is adding links that help enhance the user’s browsing or shopping experience. An example is by embedding Live Link Video technology that makes your video interactive. Through this, you can add hotspots that enable viewers to click on certain parts of the video that redirect them to the product page.
High-Converting Video Content Creation
While most videos are quick to get users’ attention, it takes a great video to retain your viewers and entice them to subscribe to your channel or buy your product. With the myriad of choices your target audience has on the internet, it is important to stand out so they don’t leave your website.
Hire a Professional
Hiring an agency backed by years of experience and technical know-how to provide the needed video marketing services is your best bet. Full-service video production companies, like The Post Co. can take care of all aspects, from creative services to delivery.