How video can shift gears for your business.

Put yourself in the shoes of a new employee.
You know how to do your job well, but where do you start? 
What projects are you needed for immediately? 
Who do you contact first? 
Where is your team?

Miscommunication has real consequences for a business. A recent survey conducted by Expert Market found that 28 percent of employees listed poor communication as the reason why they couldn’t finish projects on time. 

From communication, and protocols to informing your employees about new products launched or strategic objectives for the brand, all of this can be handled with the use of an internal communications video. 

This will ensure your employees stay up-to-date, improve morale and get an idea on how to improve their work, all with the help of a simple informative video. 

Why Use Video for Internal Communications?

A Wharton Institute study reports that people are likely to retain only 10% of what they hear, but about 50% of what they see. This proves that our brains are hardwired to pick up and remember audio-visual cues in the long run. 

If you show rather than tell, you ensure nothing gets lost in translation. 

A seemingly complex concept can be explained in a matter of seconds using symbols and dynamic imagery. You’re better equipped to convey the tone of your message for improved morale. A well-made video can prove to be extremely engaging, entertaining, and most importantly, memorable. 

After COVID-19, companies have started to shift their work online and hire remote workers that must work from home. A video is a tool to promote better relationships with employees, reinforce loyalty and keep all of them on the same page. 

Even better, you can reuse a well-produced video multiple time over. 

Here is our list of some of our favourite Internal Communication campaigns, we have worked on: 

Bayer Germany Marketing Team Introduction – https://www.thepostco.com/brand-film-bayer-animal-health/

Great example of using video to showcase the team and highlight the key performance areas and goals the team is focusing on. 

Chey Maxim Prospectus – https://www.thepostco.com/brand-film-chey-maxim/

Not just a great example of setting the tone for culture and ways of working, but can also be repurposed to introduce your business to new clients highlighting the values and work ethic of your business. 

Being involved with these projects, the team at The Post Co, have a knack for understanding your message and making sure it LANDS! Whether internal or external, the objective stays the same – making impactful content that sticks with the target audience.