How Much Money Does Your B2B Company Spend On Content Marketing?
Video marketing is a powerful tool for any company. It helps to create a strong brand identity and build trust with your consumers.
It has been proven that videos are more engaging than any other content type, including text, images, and audio and aid in creating high click-through rates on social media sites. Many believe, however, that video production is too expensive to consistently incorporate into their marketing campaigns.
A content marketing budget should be based on the size of the company and the industry. A small business would be able to create a marketing budget that is more flexible than a big corporation, which has more fixed costs.
Top tip: Content creators often are a little bit more flexible if they work on a retainer basis, rather than once off productions.
The production cost of content should also depend on how it is going to be used. The cost for video production will vary from that of writing or photography. That’s why it’s important to budget your video marketing budget wisely so you can achieve the best results for your business.
Below are some our top factors to consider when budgeting for content production:
- How much money do you want to invest in your video?
- What type of video do you want?
- What is your target audience?
- How much time will be required for the video?
- What type of format will work for your campaign?
- Can the visual content be repurposed at a later stage for another campaign, social reels or posts, reducing overheads and further saving you money within your designated overall budget?
At the Post Co. we understand that every business has a different budget and we work with you to create the best campaign. We will work to understand your needs and work within your budget, while still providing the best possible service.
We believe in the power of video marketing and story telling, which is why we offer a variety of video production services. We can create videos for any need – from short explainer videos to long-form promotional films.