The top 4 content trends you should know about – today!
78% of marketers say that in 2022 their organization creates more content than ever before. However, only 34% of marketers believe that their current content marketing strategy is effective.
The key that most marketers struggle with is producing quality content consistently and finding new ways to reach their target audience. In 2022, the world of content will continue to expand and evolve along with brands’ marketing strategies. Depending on your goals, there are emerging and continuing trends in content marketing that can be leveraged to help shape your approach and refine your tactics.
Here are our top 4 picks:
Trend 1: Focusing On Content’s Usability And Conversion Prowess
Brands need to take every Google algorithm update and success indicator focusing on user experience to heart when it comes to their content marketing as well. Every piece of content is either going to help users convert or drive them into the arms of your competition. Businesses need to stop focusing on the volume of their content and focus on usability and conversion prowess.
Trend 2: Video Marketing
If a picture says a thousand words about your product or service, then how many does a video say? Videos are a great medium to showcase company culture and in-depth benefits of what you provide, and they’re an easy way to get people excited. Also, moving ads can be more effective in social media marketing than still images.
Trend 3: Building Human Connections Through Experiences
Content marketing is about the experience a business provides to its lead in order to create a series of follow-up campaign touches that lead to reengagement, retention and referrals.
Connection—true human connection is key, and those four areas will be areas to watch in 2022.
Trend 4: Focus on Infographics
Research shows that visitors click 30 times more on infographics than text articles. In comparison, content with them grows traffic 12% faster than content without them.
There are situations when the words alone are not enough to describe something. The same could happen with content creation. Some topics are complicated or text-heavy, making it hard for readers to navigate. In a fast-paced environment attention spans are decreasing, and you can easily lose a reader.
Infographics are graphic visual representations of information that aim to make the data easily and quickly understandable. Appealing and bite-sized, they cut through the sea of information we encounter daily.
Our final thoughts:
We all know that content is transforming at a rapid pace and that you are going to have to create exceptional content to cut through the clutter. Provide something of value that aligns with a user’s preferences and search needs. More importantly, knowing the right strategies to create and market content helps keep you ahead of the curve.
Make sure that every level of your content is solidly built with quality content by getting in touch with our team. We can commission content that meets your needs, tells your story, and links core and base seamlessly.